California Gas Station Fuel Supply
A key component of California gas station operations whether they are branded stations or independents is the gasoline that's dispensed. The fluctuating price of crude oil, consumer demand and the rate of tax are factors that affect a gas station owner's ability to turn a profit. Gas station business models fall into 2 types. Brands such as Shell and Chevron have a business model that centers around the quality of their gasoline and requires a higher margin at the stake of lower volume. Independents and some brands like Valero often have a model that has a lower margin, but brings volume up. Both business models hope to bring customers into the higher margin C-store.
The business model that's appropriate for a gas station revolves around several key factors.
- Location
- Competition
- Demographics
- Volume and Margin
CRES brokers are authorities in providing California gas station owners the optimal branding and supply chain dynamics that increase volume and profits. Consult with a gas station broker today that can best explain the options available to you.
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Conoco Phillips Letter of Intent
Updated 1-20-2012
Version: 1.0
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Beacon Brand Letter of Intent
Updated 1-20-2012
Version: 6.0
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Valero Brand Letter of Intent
Updated 1-20-2012
Version: 6.0
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Shell Letter of Intent
Updated 1-20-2012
Version: 1.0
Download Now